Desiree Perez
Chief Executive Officer of Roc Nation
Desiree Perez is the Chief Executive Officer of Roc Nation and a respected entrepreneur, executive producer, and philanthropist.
Throughout her tenure, she has supported Roc Nation’s elite clientele and been a driving force behind the success of some of the most prominent names in culture — helping music artists, producers, athletes, and media personalities launch and grow their brands and careers. An accomplished leader in music and entertainment, Desiree continuously strives to push Roc Nation, its clients, and the broader industry to new heights.
About Desiree
Born and raised in Manhattan, Desiree started her career in entertainment by managing nightclubs in New York City. Tasked with booking music acts for the venues she managed, Desiree first met JAY-Z. This introduction laid the foundation for what would become a decades-long friendship and professional partnership.
Throughout their business relationship, Desiree has been a guiding light in JAY-Z’s rise to the global phenomenon he is today and is credited for helping him realize his vision of building an indomitable business empire. Together, they have made history by forging new pathways to success for JAY-Z and other breakthrough artists through every remarkable feat they pursued and achieved.
Leadership & Philanthropy
Passionate about giving back to those most in need, Desiree is involved with a number of meaningful causes. She extends her support and time to philanthropic organizations that aim to advance social justice initiatives, using her platform to advocate for the voiceless.
She is a board member of REFORM Alliance and United Justice Coalition — both of which work to advance criminal justice reform. Championing her charitable interests through Roc Nation, Desiree helped create the organization’s philanthropic division, Team Roc. Through Team Roc, Desiree and Roc Nation have made positive impacts in underserved communities around the world through activism and humanitarian efforts.
News & Insights
Over the course of her career, Desiree’s contributions to Roc Nation and the entertainment industry have garnered recognition from respected publications.

Desiree Perez Recognized as Pollstar 2026 Impact 50 Honoree
Desiree Perez, Roc Nation’s co-founder and CEO, was recently named on the Pollstar 2026 Impact 50 Honoree list. This Pollstar annual list commends influential and impactful executives in the live entertainment business.

Everything to know about Bad Bunny ahead of Super Bowl 2026
Desiree Perez, CEO of Roc Nation, underscores the scale, emotional resonance, and cultural importance of Bad Bunny’s upcoming performance, calling the artist an icon of the era and emphasizing the collaboration behind the show.

Roc Nation Management Spotlighted for Client Work
HITS Daily Double commended Roc Nation’s management team for their collective achievements in elevating the careers of celebrated clientele.

Roc Nation’s Investigative Documentary Series Receives Emmy Nomination
The Roc Nation-produced documentary series, “Exposing Parchman,” earned an Emmy nomination for Outstanding Writing: Documentary.

Desiree Perez Recognized as Pollstar 2026 Impact 50 Honoree
Desiree Perez, Roc Nation’s co-founder and CEO, was recently named on the Pollstar 2026 Impact 50 Honoree list. This Pollstar annual list commends influential and impactful executives in the live entertainment business.

Everything to know about Bad Bunny ahead of Super Bowl 2026
Desiree Perez, CEO of Roc Nation, underscores the scale, emotional resonance, and cultural importance of Bad Bunny’s upcoming performance, calling the artist an icon of the era and emphasizing the collaboration behind the show.

Roc Nation Management Spotlighted for Client Work
HITS Daily Double commended Roc Nation’s management team for their collective achievements in elevating the careers of celebrated clientele.

Roc Nation’s Investigative Documentary Series Receives Emmy Nomination
The Roc Nation-produced documentary series, “Exposing Parchman,” earned an Emmy nomination for Outstanding Writing: Documentary.